The Garden Festival 2007 adsShow info
Each summer, The Garden festival takes place on a beautiful little peninsula in a village next to the city of Zadar. This fine electronic music 3-day event has become very popular within the younger British population and has been named the place to be in summer by several European media including The Sunday Times, The Guardian etc. Fiktiv has been working on the festival's visual representation since its very first edition.
The visual concept stayed the same for the second year - the festival was still a big social game.
There were three main visuals: 1. the bird is running away; 2. DJs vs the birds and 3. the communication of the GAME ON headline.
Client: Bašta Zadar d.o.o.
Art direction & design: Andrej Filetin